mySIGG Website
As director of Interactive Marketing and e-Commerce for SIGG, Roni launched a Commerce division for SIGG USA called www.mySIGG.com. She strategized, developed, set up and oversaw all interactive marketing and branding for MYSIGG, resulting in 1st year sales growth from $0-$1.2 million with a 65% profit margin.
SIGG voted Top 50 advertisers of the year while Roni was Director of Ecommerce and Interactive Marketing.
Press coverage offline and online was incorporated into site with internal and external linking. This and all SEO efforts positioned MySIGG at the #1 spot in Google organic search for water bottles. Placement was consistent for over 6 months.
Roni conceptualized, branded, strategized and developed all components of the mySIGG social media community. This included many branded platforms such as: SIGGnificant members, SIGGnificant stories, SIGGnificant VIPS, SIGGart and the SIGGnificant newsletter.
SIGGart
Purpose: Create a brand platform to reachout to aspiring deisgners globally to create a customized SIGG bottle.
Strategy: Create a platform with artists globally to design a SIGG bottle. This multifaceted program included a new digital way to design a SIGG bottle, the top designs were chosen by the community and then by 3 judges who decided the best bottle to be sold exclusively through MYSIGG and in Patagonia Stores nationwide.
Outcome: Designers became part of the SIGG brand community and Patagonia kept this exclusive bottle in store for years. This contest resulted in over 160 entries and 80,000 votes from the community. SIGGArt continued to be one of SIGGs top ways to co-create the brand with the creative in the industry helping new artists showcase their work.
SIGGnificant Moments
Purpose: Educate, engage & change consumers behaviors to drink their water from reusable bottles instead of plastic bottles.
Strategy: Create SIGGnificant moments: an interactive branded platform asking consumers what small eco-friendly changes they made. Incorporated contests and opportunity to chat with sustainable expert about the changes they could make to live more sustainable lives.
Outcome: Consumers changed behaviors and made changes to live more sustainable lives with SIGG as a major contributor to their lifestyle changes.
MASD (Make a SIGGnificant Difference)
Purpose: To create a branded platform online and offline to connect with and engage with moms and schools.
Strategy: Roni conceptualized and spearheaded MASD (Make A SIGGnificant Difference ) branded platform. This was a community program nationwide to become more eco-friendly. Roni helped moms get water refill stations in schools so kids and schools could be more sustainable. MASD members were offered spotlights through SIGGnificant branding.
Outcome: SIGG water refill stations in over 50 schools in USA, over 200 moms participated in program
SIGGnificant Monthly
Purpose: Create a weekly newsletter to educate, engage and promote the SIGG lifestyle.
Strategy: Create a section of the website for how to BeSIGGnificant with SIGG. This included stories from musicians and artists that adopted the SIGGnificant lifestyle. It also included tips for how to shift behaviors. Lastly it was a place to cross promote other SIGG initiatives.
Outcome: Be SIGGnificant newletter grew to 6000 subscribers. Open rate was 55% and click through rate averaged 20%.
-E-commerce
-Interactive marketing
-Blogging and email strategy and development
-Web community development
-Web design
-Viral contest promotion
-Artist Integration