Merrell
Purpose: Onit Marketing conceptualizes, strategizes and develops Merrells Social Media Presence.
Strategy: Worked with C – Suite executives to develop their online presence through Facebook, twitter, blog outreach, contests and promotions. Manage all social channels, create innovative interactions with community and staff for product knowledge.
Outcome: Merrell Facebook following went for 0 – 66,000 in under a year. Merrell voted Top Social Media Brand.
-Community development
-Facebook fan page
-Outreach
-Twitter strategy
-Development and management
-Ambassador community development