Pepsi

Youth marketing visionary working in the international department of Pepsi Headquarters figuring out how to engage Pepsi internationally through multiple marketing initiatives.

Pepsi Live

Purpose: Activate an on the ground program internationally to connect with consumers.

Strategy: Roni created Pepsi Live, Pepsi’s 1st international infiltration marketing program. Pepsi had vehicles traveling in 5 countries at events and festivals connecting with consumers. Roni worked with the heads of Pepsi departments internationally to customize the programs for their countries.
Outcome: Pepsi Live vehicles were created and launched in 5 countries at hundreds of events.

Pepsi MTV Video Music Awards

Purpose: To activate the ad buy for the MTV Music Awards for Pepsi Internationally.

Strategy: Roni conceptualized, strategized, implemented and oversaw the Pepsi MTV global promotion. Roni created a framework for a global music platform for Pepsi. Roni partnered with top musicians to establish recognition for the brand. She also developed the program for 10 winners internationally to come to the USA to attend the MTV VMAs and meet the artists in person at exclusive Pepsi Party in Hollywood.
Outcome: 10 winners from around the world were flown into LA to experience the VMAS live with the Pepsi team and the musicians.

-International Marketing

-International Street Team Program

-International Marketing Strategy and Event Management