As director of Interactive Marketing and e-Commerce for SIGG, Roni launched a Commerce division for SIGG USA called www.mySIGG.com. She strategized, developed, set up and oversaw all interactive marketing and branding for MYSIGG, resulting in 1st year sales growth from $0-$1.2 million with a 65% profit margin.

SIGG voted Top 50 advertisers of the year while Roni was Director of Ecommerce and Interactive Marketing.

Press coverage offline and online was incorporated into site with internal and external linking. This and all SEO efforts positioned MySIGG at the #1 spot in Google organic search for water bottles. Placement was consistent for over 6 months.

Roni conceptualized, branded, strategized and developed all components of the mySIGG social media community. This included many branded platforms such as: SIGGnificant members, SIGGnificant stories, SIGGnificant VIPS, SIGGart and the SIGGnificant newsletter.